Breakthrough Copywriting: How To Generate Quick Cash With The Written Word by David Garfinkel

Author:David Garfinkel
Language: eng
Format: mobi, epub
Publisher: Travis Cody
Published: 2014-02-05T18:30:00+00:00

Best of all, you’ll get the confidence backed by your own increasingly successful results. You’ll become proficient in the most valuable skill in business, which is copywriting.

In this offer, the first thing I did was I described the service and described the unique and valuable qualities of the service: “a more certain, effective way of learning quickly how to write great copy.” Then I gave additional details about what makes the service so valuable: “you’ll learn from real examples that are working today and you’ll get your own copy critiqued and improved right on the spot and you’ll see how the copy of others can be critiqued.”

You add one or more bonuses that build on the core appeal that you’re making in the first place: “plus, you’ll get a private newsletter every month with detailed examples and insider insights to show you what some of the smartest marketers are doing with their copy to make big money.”

You summarize by highlighting how the prospect’s situation will be better, ideally, how it will be better in the long haul, because they purchased this service: “best of all you’ll get confidence backed by your own increasingly successful results. You will become proficient in the most valuable skill in business.”

Here’s the key. This is where a lot of people miss opportunities.

This is what I avoided doing and this is what I was successful in doing by not missing the opportunity. I created an offer for a service, but before I did that I thought about what the service is and does at its most basic level.

I looked for the unique qualities that set it apart and then I looked for the most inventive and least expensive things I could do to add to the core proposition — the basic service itself, the monthly coaching program — to make it seem as valuable as possible.

That’s why I say copywriting is strategic thinking.

The writing isn’t nearly as important as the thinking: getting into the customer’s mind; understanding what they really want in the first place. And then thinking what can I do to make it more valuable, to deliver more of that same value in a way that costs me as little as possible and delivers as much real value to them as possible, while also having them realize that it delivers real value.

The steps to creating an offer like this are:

1. Describe the unique and valuable qualities of the service.

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